9 Ways To Write Better Tweets
As silly as it sounds, there's an art to Twitter. Combining a call to action with useful information all inside 140 characters is something that takes practice. The same way journalists had to learn to use the new medium of blogging, tweeting is a new skill that must be mastered. It's more personal, it's more succinct and it's real-time. But just because the information passes more quickly and in fewer characters doesn't mean it's less important. In fact, incorrectly tweeting can be a recipe for total brand disaster and each word counts. More...
Wise for Some Restaurants, Coupons Are a Drain at Others
Marc Murphy, who owns four restaurants in New York, gets pitched by salespeople all the time. But these days most of them seem to be selling the same thing: online deal ploys. With more than a dozen deal sites born each week, there is no end in sight. Groupon, BlackboardEats, VillageVines and hundreds of other ventures are hurling sales-force cadres at restaurant managers.More...
Restaurateurs Feel Helpless Against Diners' Sour Online Reviews
Restaurant owners have always known that word-of-mouth or a negative review from a professional critic could make or break their business. Now, online sites including Urbanspoon, Yelp.com and Open Table allow anyone with a smartphone to judge a restaurant based on the first glass of water and fire off that opinion to thousands of readers, right from the table.More...
Restaurant Operators Ask Congress to Support Debit-Card Swipe Fee Reforms
Nearly 500 restaurateurs from 44 states are on Capitol Hill today calling on their congressional members to fight the tactics of big banks and debit-card companies seeking to halt much-needed reforms to a broken market for debit-card swipe fees. The Hill meetings are part of the National Restaurant Association’s 25th Annual Public Affairs Conference being held in Washington this week.More...
Social Media Marketing: How to Cut Through the Noise
"People love us on Yelp!" "Follow us on Twitter!" "Like us on Facebook!" It's hard to deny the prevalence of social media in the independent restaurant business. We know managing your online reputation is important. We know engaging with customers on Twitter can do wonders to humanize your brand. And we know having a presence on Facebook and Yelp is as vital as having your own website.More...
Ten Customer Service Tips for Customer Loyalty Month
In a world where people have become extremely value conscious, one of the only ways to compete, outside of price, is with customer service. Create a better experience and you create better value. The companies that create the best experience and deliver the highest levels of customer confidence are the ones that stay in business longer and aren't forced to sell their goods and service at thin or losing margins.More...
Families May Be Dining Out More, But They're Ordering Less
Cocktails might be trendy, but water is increasingly the beverage of choice for consumers dining out. A recent survey by restaurant research firm NPD group showed that tap water was the fastest growing beverage at casual dining chains in 2010," said Warren Solochek, analyst with NPD Group. "The challenge is how do you get people to buy more than just an entree."More...
Restaurants Say Consumers Are Finally Ordering Healthier Meals
Something odd is afoot in restaurants where Americans have typically gone to gorge: healthier grub. This nutritional U-turn is taking place at some of the unlikeliest of eateries, including Denny’s, IHOP, Friendly’s, Sizzler and even at the nation’s biggest casual dining chain, Applebee’s, where the numbers are eye-popping.More...
Restaurant Chains Prepare For New Menu-Labeling Rules
A new federal law will soon make American diners far more aware of just what they are eating—but it might not change what they order. The law will force chain restaurants to disclose the amount of calories, fat and sodium in diners' favorite dishes. Many restaurants are already preparing for the changes, calculating calories in their meals, adjusting recipes and adding healthier choices.More...
Restaurant Spring Cleaning Checklist: 8 Essential Cleaning Tasks to Prepare for Summer
Springtime offers restaurant operators the opportunity to wipe away winter grime, prepare for summer traffic and perform essential deep cleaning tasks to revive floors and other hard surfaces. To help restaurants and foodservice operations conduct a thorough spring cleaning of their facility, here is a checklist of necessary restaurant spring cleaning tasks.More...
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